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My Jewelry Marketing

Jewelry store marketing

We film in your store every month. Built on your free marketing strategy.

Create your free marketing strategy

A full strategy for a sample store, built from published Census figures — or enter your own web address and see yours.

A cinema camera leaning over a 10 carat elongated cushion-cut diamond ring in yellow gold, with a trillion diamond on each side, on a black velvet ring cone in a jewelry store; the camera’s screen shows the ring up close.
Get started

It starts with a strategy planning session. Everything after is built on research, not guesswork. See On-Location

Our work

Real posts we made for real jewelry stores.

Ell's Jewelry

Shawnee, Oklahoma

That's the building on Kickapoo you've driven past a hundred times.

Inside it there's a case Melissa has been standing behind for 40 years. Point at anything in it and she'll pull it out and put it on your hand. No appointment, nobody hovering.

Come see her. 2202 N Kickapoo.

#shawneeok #ellsjewelry

016 comments · 23 shares
  • Tracy G.: Got my class ring there! Still have it 38 years later.
  • Pam M.: I owned a jewelry store for 32 years and when I retired I sent all my customers there !!! Still do
  • Kelley M.: Amazing! I bought my husbands second wedding ring from you all after he lost his first one. You all are so friendly and cleaned and checked my wedding set for free. You also prepared my mom's wedding set that's she's had for 54 years. Thank you!
  • Lawana M.: Melissa is great!! She always has a smile, and doesn't hesitate to give you friendly, personal service!!
  • Liberty P.: Practically grew up here! The best people!
  • Pam W.: Ell's wouldn't be Ell's without you. You have served us well all these years. 🥹
  • Teri T.: Congratulations 🎊 on 40 yrs, Melissa is the very best!!, we love her!
  • Tyler C.: Melissa is great! I've got a lot of good memories of Ell's walking in with dad when he was still around!
  • Christopher M.: I got my wedding set there I love it!
  • Robin U.: Awesome business, awesome merchandise and awesome people!! ❤️
  • Connie B.: Makes you feel that you are the most important person in the world. Such a pleasure to see you guys. Congratulations Melissa!
  • Brandon F.: My Aunt Melissa is the best!!
  • April C.: My mama is friends with Melissa she's been here for ever we love her ❤️
  • Cody B.: These guys are the best! Good business with good people in it 💕
  • Nia P.: Melissa is awesome! Congratulations on 40 years!!!
  • Linda R.: Melissa is the best sweet helps you with whatever you need ! Great personality love ELL's!
  • Cheryl B.: Love Melissa and Ell's Jewelry! They are the best.
  • Debbie H.: ELL's is my favorite.
  • Jenna S.: Hi Sweet Melissa! ❤️
  • Connie P.: Love to shop here! Great place.
  • Denise K.: I love my Ell's family😍
  • Sally O.: My favorite jewelry store!!
  • Faith A.: She is the best!
  • Sheila T.: Love all of you!!!💜
  • Lisa J.: Love her!
  • Stephanie C.: ❤️

Ell's Jewelry · Shawnee, Oklahoma

One video post about the store, and the woman behind its case for forty years.

views
18,303views
new followers from this one post
67new followers

From the post's own Facebook insights, ten days after it went up. Some of the views came from a small paid boost: 2,452 of them by 20 September.

More of what we make: ads, Reels and talking heads.

Ell's Jewelry · Product spotlight

November gets two birthstones: citrine and golden topaz.

See all the work

Who you are working with

Mitch Walker, founder of My Jewelry Marketing

Mitch Walker

Founder, My Jewelry Marketing

Someone who knows your store, and does the work.

Before I started My Jewelry Marketing, I was a territory manager for a jewelry manufacturer, calling on independent stores. I have spent a lot of time in stores like yours.

Store after store, I met owners who knew they needed social media and had no time for it. The help they found cost too much and gave them the same vendor posts everyone else got. It didn’t work, because it wasn’t theirs.

So I built a small marketing agency that only works with independent jewelers: affordable, made from your own store, by someone you can call.

I know your store from the inside.
As a manufacturer’s rep, I called on independent jewelers. I know how stores buy, who works there, and what is really in the case.
I know the buying calendar.
When stores order, when vendor promotions land, and when stock turns. Your posts should follow that calendar. Most agencies never see it.
Independent jewelers only.
Not restaurants, dentists and car dealers on one template. Jewelry is the whole job.
Your store, not stock photos.
Near Dallas, I come to you and film your case, your building and your people. Everywhere else, the posts are made from your own pieces.

I also read the research on jewelry retail and Facebook, so you don’t have to. Read it on the blog, or get it once a month in the letter.

What you get

Facebook marketing for your jewelry store, handled every month.

What we do each month

  • Plan the month from your free marketing strategy.
  • Film in your store on shoot day (On-Location), or build the posts from your product links (Studio).
  • Write every caption in your store’s voice.
  • Post to your Facebook page on a schedule built for your town.
  • Send you a one-page report on the 1st.

What you do

  • On-Location: Host one shoot day a month.
  • Studio: Send us links to pieces on your website.
  • Connect your Facebook page once.
  • Answer your own comments and messages.

Packages

Jewelry store marketing packages: two ways to work together.

No contracts. No minimums. Month to month, cancel anytime. Most marketing companies want you locked in for a year; we would rather you stay because it works.

On-Location

Regularly $2,400$1,500a month

Within 3 hours of Dallas

Holiday Special: sign by November 30 and keep $1,500 a month through December 2027. Same package, still no contract.

Once a month we come to your store and film your cases, your counter, your people and your pieces under a macro lens.

16 assets a month

A mix of these four, from the shoot and your calendar, posted for you on Facebook:

Facebook only. You answer your own comments and messages. Itemized, this is about $4,000 a month of work.

Get startedFull details

Studio

$1,000a month

Anywhere in the US

Send up to 12 pieces from your website each month. We turn them into your Facebook page.

16 posts a month

  • 4product spotlight videos, one piece each, animated from your product photos
  • 4education carousels, about 10 slides each, answering the questions your customers actually ask
  • 8image posts: new arrivals, gift guides, birthstones, your services, your hours
  • Every post captioned in your store’s voice and posted to your Facebook page on a schedule built for your town.
  • A full brand kit in month one: cleaned-up logo, animated logo, colors, fonts, service icons and a guidelines sheet. Yours to keep.
  • A one-page report on the 1st: what reached the most people and what we are doing next month.

Facebook only. You answer your own comments and messages. Itemized, this is about $2,000 a month of work.

Get startedFull details

How it works

Six steps, start to finish.

  1. 01

    Create your store profile.

    Your store website address and a contact. Everything else can be added later.

  2. 02

    Choose On-Location.

    For stores within three hours of Dallas. Start from any On-Location button and it is already marked for you.

  3. 03

    Your strategy planning session.

    It starts with a strategy planning session, built on your free marketing strategy.

  4. 04

    Connect your Facebook page once.

    You authorise your store’s page from the portal. We never ask for your password.

  5. 05

    Shoot day, in your store.

    Once a month we come and film your cases, your counter, your people and your pieces under a macro lens. In your first month we also film your storefront from a drone.

  6. 06

    16 assets, posted for you.

    Video, education, product spotlights and images from the shoot and your calendar, captioned in your store’s voice and posted on a schedule built for your town. A one-page report arrives on the 1st.

See the full On-Location details

Free marketing strategy

A free jewelry store marketing plan: know what to post, when, and for whom.

Enter your website and we build a Facebook marketing strategy for your store: what to post, when to post it, and who each post is for. It is built for your town, from US Census figures and published research.

  • Every figure shows where it came from, so you can check it.
  • Where the evidence runs out, your plan says so. Nothing is made up to fill a gap.
Create your free marketing strategy
published sources
155
audience groups
7
seasonal moments
21

Research compiled August 2026, refreshed every year.

Watch the walkthrough (just under 3 minutes)

Your store, filmed and posted every month.

Within three hours of Dallas, we film in your store once a month and post the work to your Facebook page. Anywhere else in the US, we build your month from your own product links.

Get startedSee your free strategy

No contract. Cancel anytime.

Not a jewelry store?

Two other ways to work with us: bring stores to us, or make the work.

Become an affiliate

Already work with independent jewelers? Introduce them to us. You get your own referral link and a share of what your stores spend for as long as they stay.

Become an affiliate

Work with us

Designers, video editors, writers and social media specialists. You get a clear brief, the store’s brand and photos, and a due date.

Apply as a contractor