Part of On-Location
Captions in your store’s voice
Every post is written to sound like you, not like a marketing company.
What it is
The words under a post matter as much as the picture. We write every caption to sound like your store: the way you talk to customers, the town you are in, the details a jeweler would mention.
Each caption says what the piece is, gives the one fact a buyer would want, and tells people where to come and see it.
How we make it
- 1In month one we write down how your store talks: words you use, words you would never use, who your customers are.
- 2We write each caption from that, with the piece’s real details.
- 3Anything we are not sure of, like a carat weight or a price, we confirm with you before it goes up rather than guess.
Your part
Answer the occasional question about a piece. You answer your own comments and messages on the posts.
Ones we made
Real work for real stores we work with.
Ell’s Jewelry, Shawnee, Oklahoma
Bold or dainty? Which one would she actually wear? The dainty infinity opal ring is the everyday one. It slides under gloves and doesn't snag. The BELLARRI opal with blue all the way around it is the one people ask about. Can't pick? Wear both. Both rings are in our case right now at Ell's Jewelry, 2202 N Kickapoo in Shawnee. Come try them on, or comment BOLD or DAINTY and we'll send pictures.
O’Neal’s Jewelers, Pauls Valley, Oklahoma
A 2.83 carat tanzanite with half a carat of round brilliant diamonds around it, set in 14 karat. Miles says the color is exquisite, and he's right. Come see it in person. 106 W Paul Ave, Pauls Valley.
The Diamond Shop, Ada, Oklahoma
You don't see many rubies cut like this. It's a trapezoid, set flat under a thin bar of small diamonds on a gold chain. A good one for somebody who already has the classic red stone and wants something a little different. Or for anybody with a July birthday. Come see it under our lights at 100 E Main St in Ada.