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My Jewelry Marketing

The newsletter

One letter a month, for people who sell jewelry.

A monthly letter for independent jewelry stores: what the published research says about marketing a jewelry business, what we see working in the work we produce, and every new post here.

Marketing for independent jewelry stores — research, what we see working, and what we publish here. No more than monthly. Every issue has a one-click unsubscribe, and the address is not shared with anybody.

What is in it.

What the research actually says
Findings from the published 2026 research the strategies are built on — with the source and the sample size, so you can check it rather than take it.
What we see working
Patterns across the content we produce for stores. Not case studies with invented numbers — what changed, and what we think it means.
Everything new on the blog
Each issue collects what has been published here since the last one, so the newsletter is the only thing you have to keep up with.

The plain terms.

  • Monthly at most, and often less. There is no drip sequence.
  • Every issue carries a one-click unsubscribe, and leaving takes effect immediately.
  • The address is not sold, shared or handed to an advertising platform. It is used to send you this and nothing else.
  • Already a client? You are on it by default, and the switch is on your business profile.

Marketing for independent jewelry stores — research, what we see working, and what we publish here. No more than monthly. Every issue has a one-click unsubscribe, and the address is not shared with anybody.