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My Jewelry Marketing

Our work

Real work, for real stores.

Posts, Reels and a brand package we made for independent jewelry stores. Where a piece shows numbers, captions or comments, they are the real ones, from the stores’ own Facebook pages.

Ell's Jewelry

Shawnee, Oklahoma

That's the building on Kickapoo you've driven past a hundred times.

Inside it there's a case Melissa has been standing behind for 40 years. Point at anything in it and she'll pull it out and put it on your hand. No appointment, nobody hovering.

Come see her. 2202 N Kickapoo.

#shawneeok #ellsjewelry

016 comments · 23 shares
  • Tracy G.: Got my class ring there! Still have it 38 years later.
  • Pam M.: I owned a jewelry store for 32 years and when I retired I sent all my customers there !!! Still do
  • Kelley M.: Amazing! I bought my husbands second wedding ring from you all after he lost his first one. You all are so friendly and cleaned and checked my wedding set for free. You also prepared my mom's wedding set that's she's had for 54 years. Thank you!
  • Lawana M.: Melissa is great!! She always has a smile, and doesn't hesitate to give you friendly, personal service!!
  • Liberty P.: Practically grew up here! The best people!
  • Pam W.: Ell's wouldn't be Ell's without you. You have served us well all these years. 🥹
  • Teri T.: Congratulations 🎊 on 40 yrs, Melissa is the very best!!, we love her!
  • Tyler C.: Melissa is great! I've got a lot of good memories of Ell's walking in with dad when he was still around!
  • Christopher M.: I got my wedding set there I love it!
  • Robin U.: Awesome business, awesome merchandise and awesome people!! ❤️
  • Connie B.: Makes you feel that you are the most important person in the world. Such a pleasure to see you guys. Congratulations Melissa!
  • Brandon F.: My Aunt Melissa is the best!!
  • April C.: My mama is friends with Melissa she's been here for ever we love her ❤️
  • Cody B.: These guys are the best! Good business with good people in it 💕
  • Nia P.: Melissa is awesome! Congratulations on 40 years!!!
  • Linda R.: Melissa is the best sweet helps you with whatever you need ! Great personality love ELL's!
  • Cheryl B.: Love Melissa and Ell's Jewelry! They are the best.
  • Debbie H.: ELL's is my favorite.
  • Jenna S.: Hi Sweet Melissa! ❤️
  • Connie P.: Love to shop here! Great place.
  • Denise K.: I love my Ell's family😍
  • Sally O.: My favorite jewelry store!!
  • Faith A.: She is the best!
  • Sheila T.: Love all of you!!!💜
  • Lisa J.: Love her!
  • Stephanie C.: ❤️

Ell's Jewelry · Shawnee, Oklahoma

No sale in it. Just the building everybody drives past, and the woman who has been behind the case for forty years.

views
18,303views
people reached
13,604people reached
of viewers did not already follow the store
87.5%of viewers did not already follow the store
new followers from this one post
67new followers from this one post
people watched a full minute
556people watched a full minute

From the post's own Facebook insights, ten days after it went up. Some of the views came from a small paid boost: 2,452 of them by 20 September.

The Diamond Shop · Ada, Oklahoma

One ring, one post, and everything that went into it.

A salt-and-pepper pear diamond out of their case. Choose any piece to see it full size.

We built the ad in their neon-sign colours and the on-hand shot, then paired them with the ring photos and the video from our shoot.

As it ran on The Diamond Shop’s Facebook page. Caption and pictures are the ones that went up.

The Diamond Shop

Ada, Oklahoma

The center of this ring is a dark pear-shaped diamond. Get up close and you'll see black and rust flecks all through it. A crown of small white diamonds sits across the top, and the band is yellow gold.

What I tell people is a dark diamond is a different look from a white one, and it isn't for everybody. Come put it on and see how it sits on your hand before you decide.

It's in the case now at 100 E Main St, downtown Ada.

#AdaOK #AdaMainStreet #PearDiamond

The finished ad: the same ring on indigo under The Diamond Shop neon sign, headlined "Born to stand out".
The pear diamond ring on a white display cone, straight off the camera on shoot day.

The Diamond Shop · Before and after

A good photo of a ring is still not an ad.

Drag the line. On the left, the frame straight off our camera in their case. On the right, what their customers saw.

  1. 1Photographed in their case on shoot day.
  2. 2Retouched.
  3. 3Built into an ad in their neon-sign colours, with the store’s own line and address.
  4. 4Posted with an on-hand shot and the video from the same shoot.
Reels
The Diamond ShopFollow

The Diamond Shop · Reel

Game week, and a reason to come in before Saturday.

Made for the OU–Texas weekend. The rivalry gets it watched; the rubies and gold from their case, and a free prong check before kickoff, give people a reason to walk into the store.

Cut to music in their neon-sign colours, 41 seconds, vertical for Reels and Stories. Tap the caption to read all of it.

Reels

Talking-head educational Reel

The person behind the counter, answering what customers ask.

Filmed in the store: how to choose a wedding band, from the metal to lab-grown or natural diamonds to matching the band to the ring.

77 seconds, vertical for Reels, with captions so it works on mute, and graphics, music and sound effects that land on what is being said.

Beyond the feed

Drone footage and whole brand identities, made for the store.

Ell's Jewelry · Drone

The store from the air.

Filmed on location in Shawnee: the building on Kickapoo, its sign, and the town around it, cut to 26 seconds.

The Diamond Shop · Brand package

A whole identity, built for one store.

Their neon-sign logo in four versions, the colours, the typefaces, twelve icons and the animated logo, as delivered.

Your store, filmed and posted every month.

Within three hours of Dallas, we film in your store once a month and post the work to your Facebook page. Anywhere else in the US, we build your month from your own product links.

Get startedSee your free strategy

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