- Where you make it
- Boosted post: The Boost button on a post on your Facebook page.
- Ad made in Ads Manager: Meta Ads Manager.
- What it starts from
- Boosted post: A post already on your page.
- Ad made in Ads Manager: A post on your page, or a new ad that never shows on your page.
- Goals you can choose
- Boosted post: A few simple ones.
- Ad made in Ads Manager: The full set of campaign goals, including sales and leads.
- Who sees it
- Boosted post: Basic choices like location, age and interests.
- Ad made in Ads Manager: All of that, plus your own audiences, such as people who visited your website.
- Where it shows
- Boosted post: Fewer choices.
- Ad made in Ads Manager: You choose each place: feeds, Reels, Stories, Instagram, Messenger.
- Testing
- Boosted post: None built in.
- Ad made in Ads Manager: A/B tests, one version against another.
- Setup time
- Boosted post: A few minutes.
- Ad made in Ads Manager: Longer, and easier to get wrong.
- Best for
- Boosted post: Giving a post that already did well a push in your town.
- Ad made in Ads Manager: A sale, event or goal you want to measure.
Holiday Special: sign by November 30 and keep $1,500 a month through December 2027. Same package, still no contract.
A boost is an ad
The Boost button makes an ad. Meta builds it for you from a post you already published, with most of the settings chosen for you. Ads Manager is where every ad, boosted or not, can be built with all the settings showing.
When boosting is the right call
- The post already did well for free. Give a winner a push. Money rarely rescues a post nobody liked.
- You want more people in your town to see it: new arrivals, a piece people are talking about, your holiday hours.
- You have a small budget and no time to learn Ads Manager. A boost set to your town is hard to get badly wrong.
When to use Ads Manager instead
- A sale or event with a date and a goal, like a trunk show, where you want to see who acted.
- You want to reach people who visited your website. That needs the Meta Pixel on your site first.
- You want to test two versions of the same ad.
- The ad should not sit on your page as a regular post.
What we do
Our packages make the posts, not the ad campaigns. When a store wants to put money behind its posts, we point to the strongest one or two of the month: the ones that already reached the most people for free.
See what a month includes: Studio or On-Location.
- Is a boosted post an ad?
- Yes. Boosting turns a post on your page into an ad, with Meta choosing most of the settings for you.
- Should a jewelry store boost posts or run Facebook ads?
- Boost when a post already did well and you want more people in your town to see it. Use Ads Manager for a sale or event you want to measure, to reach your website visitors, or to test two versions.
- Which posts should I boost?
- The ones that already reached the most people without paying. They have shown they hold attention; boosting a post that did poorly usually wastes the money.
